May 9, 2026
The 'Palace Light Stick' Viral Trend: Joseon Heritage Meets Fandom Culture
Discover the Palace Light Stick Korea trend at the Spring Royal Culture Festival 2026, where K-pop fandom meets Joseon heritage during Seoul palace night tours.
Trends
What's popular in Korea right now.
Apr 10, 2026
Geojimap: Korea's Viral Budget Food Map That 400,000 Koreans Are Using Right Now
Geojimap — Korea's crowdsourced map of meals under $7 — hit 400,000 users in just two weeks. Here's why this 'beggar's map' is the smartest tool for eating in Seoul on a budget.
Apr 8, 2026
Seoul's Brooklyn Is Now Its Pop-Up Capital: The Ultimate Guide to Seongsu-dong 2026
Seongsu-dong has become Seoul's pop-up mecca — with 200+ rotating experiences in 2026. Here's how to visit, book, and make the most of Korea's most creative neighborhood.
Mar 13, 2026
Discover 'Butter Tteok': Korea's Latest Fusion Dessert Craze
Butter Tteok is a snack-style dessert made by adding a generous amount of butter to glutinous rice dough and baking it.
Mar 8, 2026
The Humble Spring Cabbage Taking Korea by Storm: Bomdong Bibimbap
In 2026, an 18-year-old viral video has turned a humble spring cabbage into South Korea's trendiest meal. Discover the 'New-tro' charm of Bomdong Bibimbap.